Category Archives: Typography

Font Men

“You may not have heard of Jonathan Hoefler or Tobias Frere-Jones but you’ve seen their work. Before their recent split, they collectively ran the most successful and well respected type design studio in the world, creating fonts used by everyone from the Wall Street Journal to the President of the United States. ‘Font Men‘, gives a peek behind the curtain into the world of Jonathan and Tobias. Tracking the history of their personal trajectories, sharing the forces that brought them together and giving an exclusive look at the successful empire they built together.”

Font Men – SXSW 2014 Official Selection from dress code on Vimeo.

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Alan Fletcher

Described by The Daily Telegraph as  ”the most highly regarded graphic designer of his generation, and probably one of the most prolific”, Alan Fletcher, (1931- 2006) was a super-star of the graphic design world. With his own unique, simple and very elegant stamp on all his work, Fletcher designed and illustrated innumerable projects (many of which are still in use today),  founding the leading design firm of the era, Pentagram Design Studio. Below, one of Fletcher’s first coups early in his career was to design a Fortune Magazine cover in 1958…

alan fletcher, fortune cover, 1958

alan fletcher, domus cover, 1959

Fletcher was prompted to design this cover from a quote by architect Frank Lloyd Wright, ‘The physician can bury his mistakes, but the architect can only advise his clients to plant vines’…

alan fletcher, domus cover, 1995 alan fletcher,  domus cover, 'technological graveyard' 1994

an ad he designed for Pirelli slippers at his design firm Fletcher, Forbes, Gill in London in th early 60′s…

alan fletcher, ad for pirelli slippers

alan fletcher, 'shopping' for london buses

alan fletcher, 'grey'

alan fletcher, wild flowers

design by fletcher, forbes, gill, 1963

alan fletcher, naive.

alan fletcher, collage

Alan Fletcher, Designers Saturday 1982

Fletcher designed a pair of iron gates for his London home in 1990, constructed from the letters of the alphabet, with the bottom of the ‘Q’ forming the gate stop. Apparently, the gates became one of the landmarks the local police used to train new recruits for local orientation. Thanks EssG for the photo…

alan fletcher, gates, from essgee

alan fletcher, abc gates

…his logo design for The Victoria & Albert Museum says it all about him: elegance, simplicity, and wit…

alan fletcher V&A logo


and his logo for the Institute of Directors

iod, alan fletcher

“I’m more interested in wit than humour. Humour is entertaining, but wit makes you look at something in a different way. Buster Keaton said that a comedian does funny things; a good comedian does things funny. The second is more subtle.”

alan fletcher, sheep …his cover design for the ubiquitous ‘The Art Book’…

alan fletcher, cover for 'the art book'

…and one of my favourite books, which can also be used as a door-stop, ‘The Art of Looking Sideways‘, published by Phaidon, is chockful of Fletcher’s sketches, ideas and finished products. Always inspiring…

alan fletcher's 'the art of lookings sideways'

…read a post on him at the Design Museum

alan fletcher

…read an article by Mike Dempsey here, his obits by Michael Bierut here and at The Guardian and The New York Times. All thanks go to the Alan Fletcher Archive for sharing their images… This
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