Blog — Mid-Century Modern Design

I’ve been looking and thinking and looking at the work of Paul Rand this week (and reading through Steven Heller’s excellent book on him). One of the 20th century’s most storied and accomplished graphic designers, Rand (1914-1996) influenced American visual communication in myriad ways. From his early days in advertising, leading on to commercial work with book covers, packaging and billboards, progressing to sophisticated, corporate branding on a vast scale, he created an immediacy with his audiences in all aspects of his work. Vibrant, dynamic, and fun! In the 1930’s, he introduced a spare and spacious European avant-grade aesthetic to...